Info
The Salt Agency is an innovative and globally-connected talent agency based in the heart of Atlanta, founded by industry veteran Madeleine Almering, who brings over 30 years of experience to the agency. Guided by the core principle of “Salt of the Earth,” Salt is built on values of authenticity, integrity, and excellence, ensuring these principles shine through in every aspect of its work.
At Salt, we take a hands-on, personalized approach to talent management. We represent a diverse range of models, encompassing all ethnicities, body types, heights, genders, and abilities. Our focus is on discovering and nurturing emerging talent, providing individualized support that fosters both professional growth and personal development.
As a full service agency with an international reach, Salt has placed models with premier agencies in top fashion markets like New York, Paris, Milan, Tokyo, and beyond. Our client roster includes iconic Fortune 500 companies such as Coca-Cola, Delta, and St. Regis Hotels, as well as forward-thinking boutiques and emerging brands.
We are committed to helping our talent build lasting, authentic personal brands, extending beyond the world of modeling. Our agency leverages modern tools, including social media marketing, to ensure that our models stand out in a digital-first world. With a curated, selective roster, we focus on providing each model with tailored guidance and opportunities to achieve their career goals.
At Salt, we believe there are no limits to what our talent can achieve. We take pride in supporting our models as they reach for their highest aspirations and exceed expectations in their careers.
Madeleine Almering
CEO, Agency Director and Founder
As a former model, she began Atlanta’s first Runway Division at L’Agence Models in 1994. She later moved to Elite Model Management as The Director of New Faces, where she spent nearly a decade booking, developing and managing models for jobs all over the world. She placed models in Paris, Milan, Japan, Germany and Greece. She worked with many top designers to produce fashion shows, including Oscar de la Renta, Isaac Mizrahi, Tom Ford, Carolina Herrera and Bob Mackie.
Madeleine is a graduate of Southern Methodist University in Dallas with degrees in TV/Radio/Film and Art History. Her family is the center of her world, and she has two precious sons.
Kelly McGill
COO
Kelly has nearly 20 years of experience in the sports, entertainment/media, and healthcare industries. She has a wealth of knowledge in business development, strategic planning, improving operational efficiencies, and increasing scalability. She received her Bachelor of Science degree from the University of Georgia, where she played singles and doubles on the 2000 NCAA National Championship Team. Kelly is a model herself and the mother of a child actor and model, and thus has a great understanding of the modeling and entertainment industries. She enjoys devoting her free time to several local organizations, including serving on the Board of the Georgia Tennis Foundation, chairing the Odyssey Fall Party, and volunteering her time at her children's schools.
Jacqueline Childers
Director of Digital Talent & Partnerships
Meet Jacqueline Childers: An entrepreneurial spirit and analytical storyteller, she is a passionate interdisciplinary marketer with a 360-degree impact across the full client spectrum (SMB -> Fortune 500, C-Suite). She graduated from the University of Georgia with a BA in Communications Studies where she then catapulted her career in the Marketing world. With over 6 years of Integrated Marketing experience including Influencer Marketing Strategy (CPG, Beauty, Fashion, Retail, Fitness, Pharma, Food & Bev, B2B, Non-Profit, Financial Services) based in NYC, she utilizes her interpersonal and analytical strengths as a trusted marketer and adviser. In her spare time, you can catch her getting up to speed on the latest TikTok trends, working pro-bono with various non-profit organizations, and getting her fitness on.